All About Us - (2023)

At, we’re here to give you the knowledge you need to give your cat the best life possible. Fromin-depth cat product reviews to veterinarian-written guides on cat health issues, medications, and more,you’ll find everything you need to give your cat the best—all in one place. is your trusted cat care ally.

1 million +cat owners helped every month

20 +veterinary advisors

1,448 +cat guides published

What makes us different?

We do what’s right for cats.Our team is 100% cat-obsessed, and we’re dedicated to providing safe, reputable information that keeps cats happy and healthy.

We don’t want to waste your time.If you’ve spent some time looking for cat information on the web, you’ll know that a lot of it is slow, boring, and even seems like it was copied and pasted from somewhere else. We’re here to get you the facts with no fluff—that way, you can spend less time researching and more time with your cat.

We’re serious about not being “bought”.While other cat product reviewers receive free products in exchange for reviews and even accept money behind-the-scenes for a good review, we have a strict no-paid-reviews policy. We buy all of our own products for review and test them with real cats.

Note:Yes, we do receive affiliate commissions on some of the products you see on See ourstatementhere.

All About Us - (1)

Our Story

After founder Doron Wolffberg’s cat, Pedro, had an almost-fatal bout of urinary tract disease, he becamedetermined to educate himself on feline nutrition and how to give his cat the best life possible.

(Video) Answering Your Top 10 Questions About Us (All About All About Cats!)

This inspired him to help others empower themselves through accessible, trustworthy information on cat food,products, and care.

Today, has gathered some of the most knowledgeable voices in the cat care world—veterinarians,behaviorists, nutritionists, and seasoned product reviewers—to give you top-notch information on all thingscats.

Meet Our Veterinary Editorial Team

Our expert content team consists of caring, qualified vets and certified behaviorists who write and review the content on, ensuring that you get the most reliable, up-to-date information on feline health and wellbeing.

Dr. Aisling O'Keeffe MVB CertSAM ISFMAdvCertFB MRCVSCork, Ireland Dr. Chris Vanderhoof, DVM, MPHNorthern Virginia Dr. Shawn Messonnier, DVMPlano, TX Dr. Joanna Woodnutt, MRCVSAlderney, Channel Islands
Dr. Sarah Wooten, DVM, CVJ Ellen MarcinkiewiczSomerset, UK JoAnna Pendergrass, DVMAtlanta, GA Amanda Jondle, DVM
Dr. Jessica Taylor, DVMNorth Carolina Jennifer Shepherd, DVMCloquet, Minnesota Shelby Reinstein, DAVCOPennsylvania Dr. Cathy Barnette, DVMPunta Gorda, FL
Dr. Pete Wedderburn, DVMIreland Dr. Tammy Powell, DVMGoodyear, Arizona Edele Grey, BSc (Hons), MVB (Hons), Cert ESM (Hons), CertAVP, MRCVSIreland Bronwen Bollaert, BVSc MSc MANZCVS (Veterinary Behaviour)Brisbane, Australia
Aja Senestraro, DVMSeattle, Washington Dr. Kate Mornement, BSc(Hons), Ph.D.Melbourne, Australia Dr. Rachel Geller, Ed.D.
Krista SiroisWest Palm Beach, FL Tabitha Kucera, RVT, CCBC, KPA-CTP Dr. Nat Scroggie MRCVSNottingham, UK Dr. Hannah Harjen BVetMed PhD MRCVS
Dr. Jo Lewis, MRCVS Dr. Hannah Godfrey BVETMED MRCVS Dr. Emma Rogers-Smith BSc(Hons) BA VetMB MRCVS
Dr. Emma Chandley BVetMed PGCertSAS MRCVS Dr. Louise Barnes MRCVS Dr. Alice Barker BVSc MRCVS Dr. Victoria Strong, BVSc BSc (Hons)United Kingdom
Dr. Lizzie Youens BSc (Hons) BVSc MRCVS Gloucestershire, UK Dr. Bartley Harrison, DVMDurham, NC

Product Reviews

To help you make informed decisions about the products you buy for your cat, offers anextensive library of unbiased product reviews and buyer’s guides. From automatic litter boxes to foodand insurance, we’ve gone in-depth on the products that matter most.

(Video) How Cats Secretly Keep Us All Alive

Our buyer’s guides are based on extensive research and, when possible, hands-on testing. Beforerecommending any product, our team spends hours researching the market, identifying top products, andreading customer reviews.

Veterinary Information

When you want answers about your cat’s health, trustworthy information is vital. To ensure that the cat health content on is in line with the latest evidence-based veterinary information and health guidelines, every health-related article is written or reviewed by our team of veterinarians.

How We’re Funded participates in affiliate marketing programs and partners with select brands.

The products we choose to cover are independently-chosen and thoroughly reviewed before we receive any payment. Our product review policy ensures that we are able to thoroughly test all products before we cover them.

Commissions from these partnerships allow us to pay the team and continue to provide high-quality information for our readers.

Our Community

None of this would be possible without the community. Stick around for a while, leave a comment or two, and explore our other homes on the web:

Meet Our Team

Every day, the team works to give you trustworthy, accessible information on every aspect of cat care. The team includes editors, writers, developers, designers, and other specialists—and we're all obsessed with giving you and your cat the very best.

All About Us - (39)

Doron WolffbergHead of GrowthI started the site in 2016 after my cat Pedro (the cool cat on the site’s logo) almost died from a case of urinary blockage. Turned out that food he’d been eating was a big reason he got sick. I’ve made it our mission to help educate cat parents so they can make better-informed decisions about their cat’s health and wellbeing.I’m also an SEO geek with 13 years of experience in digital publishing. My work has been featured in RankXL, Empire Flippers, and more.

(Video) Christmas Tree Fail, Boo Wants To Play, Gates Day 13 | S6 E129 | Introducing Cats To Each Other

All About Us - (40)

Amos KalaiCo-FounderTogether with co-founders Doron and Ofer, Amos founded in 2016. Amos has a background in investment, entrepreneurship and digital marketing. He’s inspired by his very vocal cat, Totoro, and is passionate about helping cats and people enjoy better lives worldwide.

All About Us - (41)

Ofer MazorCo-FounderTogether with co-founders Doron Wolffberg and Amos Kalai, Ofer is one of the creators of As the head of brand partnerships, his mission is helping cat owners make smart choices for their cats and get great deals on the best products. When he’s not working, Ofer is enthusiastic about climbing, travel, and fitness.

All About Us - (42)

Mallory CrustaHead of ContentAs the head of content at, Mallory is dedicated to ensuring that the information you see here is trustworthy, clear, and engaging. When she’s not reviewing cat products or editing content, Mallory enjoys skiing and hiking. She has two cats, Wessie and Forest.

All About Us - (43)

JoAnna PendergrassDVMJoAnna Pendergrass, DVM, is a veterinarian and freelance medical writer in Atlanta, GA. After graduating from the Virginia-Maryland College of Veterinary Medicine with her veterinary degree, JoAnna completed a 2-year research fellowship in neuroscience at Emory University. During this fellowship, she learned that she could make a career out of combining her loves of science and writing.As a medical writer, JoAnna is passionate about providing pet parents with clear, concise, and engaging information about pet care. Through her writing, she strives not only to educate pet parents, but also empower them to make good health decisions for their pets. JoAnna is a member of the American Medical Writers Association and Dog Writers Association of America.

All About Us - (44)

Pete WedderburnDVMDr Pete Wedderburn qualified as a vet from Edinburgh in 1985 and has run his own 4-veterinarian companion animal practice in County Wicklow, Ireland, since 1991. Pete is well known as a media veterinarian with regular national tv, radio and newspaper slots, including a weekly column in the Daily Telegraph since 2007. Pete is known as “Pete the Vet” on his busy Facebook, Instagram and Twitter pages, regularly posting information on topical subjects and real-life cases from his clinic. He also write a regular blog at His latest book: “Pet Subjects”, was published by Aurum Press in 2017.

All About Us - (45)

Zara BolandDVMIrish born Zara is a UK registered clinical vet with a passion for helping people to understand their pets. She does this in any way that she can from hands-on consults to international conference speaking, article writing, TV and radio. Her main areas of clinical interest are animal nutrition and behaviour, but she also has a lifelong fascination with exotic animals. She is the founder of Vet Voice, a specialist veterinary communications agency and has nearly 15 years globally acquired experience within the pet food and pet healthcare industries. She is also involved with a number of different animal charities and the proud pet parent of a Bernese Mountain Dog called Rhumba and a rascally rescue cat called Scamp.

All About Us - (46)

Sarah WootenDVMA 2002 graduate of UC Davis School of Veterinary Medicine, Dr. Sarah Wooten is a well known international speaker in the veterinary and animal health care spaces. She has 10 years experience in public speaking and media work, and writes for a large number of online and print animal health publications. Dr. Wooten has spoken in the veterinary education space for 5 years, and speaks on leadership, client communication, and personal development. Dr. Wooten is also a certified veterinary journalist, a member of the AVMA, and has 16 years experience in small animal veterinary practice. In addition to being a speaker, author, veterinarian, and co-creator of the wildly popular card game ‘Vets Against Insanity’. When it is time to play, she can be found skiing in Colorado or diving with sharks in the Caribbean. Go big…or go home.

(Video) Top 5 Best Human-Grade Cat Foods (We Tried Them All)

All About Us - (47)

Melina GrinISFM Certificate in Feline NursingMelina’s love of animals began in childhood, when she would care for sick or stray dogs and cats while dreaming of becoming a Vet. While working in the Veterinary field she found a distinct interest and passion in Small Animal Rehabilitation and Feline Behaviour. Melina is the proud director of Pet Nurture in Sydney, Australia (Unique Mobile Animal Wellness Centre specialising in Cats). Melina is currently studying to become a qualified Veterinary Nurse with a view to progressing to Animal Behaviour Therapy.

All About Us - (48)

Tabitha KuceraRVT, CCBC, KPA-CTPTabitha has over 10 years experience working at several small animal veterinary hospitals, farm sanctuaries, and various cat and dog rescues over the years, fulfilling many roles, including veterinary technician, trainer, behavior consultant, and more. She currently owns dog and cat behavior consulting and training businesses and writes for fear free, low stress handling, and Pet Professional Guild among others. She has presented on various pet topics in Ohio, Florida, Portland, New Orleans, and Michigan.

All About Us - (49)

Jackie BrownEditorJackie Brown is a freelance writer specializing in the pet industry. She writes on all pet and veterinary topics, including general health and care, nutrition, grooming, behavior, training, veterinary and health topics, rescue and animal welfare, lifestyle, and the human-animal bond. Jackie is the former editor of numerous pet magazines and is a regular contributor to pet magazines and websites.

All About Us - (50)

Kate BarringtonEditorKate Barrington holds a Bachelor’s degree in English and is the published author of several self-help books and nutrition guides. Also an avid dog lover and adoring owner of three cats, Kate’s love for animals has led her to a successful career as a freelance writer specializing in pet care and nutrition. Kate is also a blogger for a number of organic and natural food companies as well as a columnist for several pet magazines.

All About Us - (51)

Amy BrownEditorAmy Brown is a lifelong cat enthusiast who enjoys writing about cats and rescuing them. She writes for various pet related websites, including her own, Cat Mania.

Want To Get In Touch?

If you would like to discuss topics related to cat health, nutrition, or other aspects of feline care, pleasejoin the community groups. This is the best place to connect with our team of expert moderators andfellow cat guardians.

If you’d like to make a media, editorial, or advertising inquiry, please contact: [emailprotected]


    1. All about BOY CATS and SPINES
    (Cat Breeding for Beginners)
    2. Top 5 Best Cat Harnesses (We Tried Them All)
    3. Bombay Cat Breed 101 Everything You Need To Know/All Cats
    (All Cats)
    4. Five Stories All About Cats
    (Great Big Story)
    5. All About The Cats
    (Norm Ballinger)
    6. Cats overrun part of US city in Nebraska
    (Sky News)
    Top Articles
    Latest Posts
    Article information

    Author: Kelle Weber

    Last Updated: 2023/07/01

    Views: 6065

    Rating: 4.2 / 5 (73 voted)

    Reviews: 80% of readers found this page helpful

    Author information

    Name: Kelle Weber

    Birthday: 2000-08-05

    Address: 6796 Juan Square, Markfort, MN 58988

    Phone: +8215934114615

    Job: Hospitality Director

    Hobby: tabletop games, Foreign language learning, Leather crafting, Horseback riding, Swimming, Knapping, Handball

    Introduction: My name is Kelle Weber, I am a magnificent, enchanting, fair, joyous, light, determined, joyous person who loves writing and wants to share my knowledge and understanding with you.